Meet Lisa, Susan & Sami
Three biz besties.
In your corner.
Different strengths. Plenty of ideas. One shared belief: you don’t have to figure out your next chapter alone.
We’re the people behind The What If Club, a welcoming community for women, and a few good men, exploring what’s next in business after 40.
Get to know us
Why the What If Club?
Because “what if?” deserves a next step.
What if you started the business you keep thinking about? What if you tried a new direction? What if the tech, the words and the second-guessing didn’t have to hold you up?
We created The What If Club to give those questions somewhere to go. A place to get practical help, talk through an idea and build the confidence to try.
Between us, we focus on websites and systems, customer relationships and mindset, and email and content. Together, we’re bringing that support into one community, with simple steps and a few laughs along the way.
You bring your “what if.” We’ll figure it out together.
Your systems nerd
Lisa Duck
Tech, websites & systems
Lisa helps make business tech feel a whole lot simpler. If your website has you stuck or your tools feel like they’re all doing their own thing, she helps you work through the pieces in plain English.
Her approach is practical and beginner-friendly: ask the question, understand the next step and build systems that work together.
Inside the Club, Lisa’s coaching call focuses on websites and tech systems, with room for the questions you might have been nervous to ask.
No stupid questions. One simple step at a time.
Connection & encouragement
Susan Larimer
Community, customers & mindset
Susan focuses on the people side of business: building relationships, caring for customers and creating a community where people feel welcome.
She also brings support for the moments when you’re second-guessing yourself. Sometimes moving forward starts with talking it through and finding the confidence to take that next step.
Inside the Club, Susan’s coaching call brings customer care, community and mindset into the conversation, with encouragement to keep going.
Your ideas, into words
Sami Bedell-Mulhern
Email & content creation
Sami helps you share your ideas and connect with your audience through email and content.
Whether you’re wondering what to write or how to talk about what you offer, her focus is on turning those thoughts into content you can use.
Inside the Club, Sami’s coaching call gives you space to ask questions about email and content creation, so you can take your next step with more clarity.
Three strengths. Support all month.
Every month, you’ll have three live coaching calls, one with each of us, plus recordings to catch up anytime. Add a welcoming community and a growing digital toolkit, and you’ve got somewhere to turn when your next question comes up.
Starting a business after 40? Exploring a fresh direction in one you already have? You’re welcome to begin where you are.
Your next chapter deserves good company.
The What If Club opens November 20, 2026. Join our launch updates to hear when doors open.
Let’s figure it out together.