What if you didn’t have to figure out business alone?
A coaching community for people 40+ ready to start a business or make a big change. Three live coaching calls a month, three founders in your corner, and a community that cheers you on.
FIRST 25 MEMBERS ONLY
Doors open Friday, Nov 20, 2026. Sign up to hear the moment they do.
The earlier you join, the less you pay.
Prices step up as the club fills and the sale ends. Here’s how it works.
Our biggest launch discount, reserved for the first 25 people through the door. When they’re gone, they’re gone.
The Black Friday price, available through Cyber Monday.
Once the sale ends, the price goes up.
If you’ve ever whispered “what if…” this is for you.
- What if I finally started the business I’ve always wanted to start?
- What if I already have a business but feel stuck on the website, tech or email side?
- What if I’m ready for a big change, but I don’t want to figure it out alone?
Beginners and experienced business owners are both welcome.
Three live calls a month. One from each founder.
Each call is one hour and recorded, so you never miss out. Here’s the monthly rhythm.
Build it
Get your website and business tech set up in a way that makes sense to you.
Believe it
Work through the doubts holding you back, and learn to keep customers coming back.
Share it
Find your voice, build an email list and create content that connects with your people.
Meet your founders
Three business besties, one community.
Lisa Duck
Websites and tech
Lisa helps make websites and business tech feel simpler, one practical step at a time.
Get to know Lisa
Susan Larimer
Customer care and mindset
Susan brings encouragement and practical help with customer relationships, community and mindset.
Get to know Susan
Sami Bedell-Mulhern
Email and content
Sami helps you find your voice and connect with your audience through email and content.
Get to know SamiGood questions to ask.
Is this right for beginners?
Yes. Beginners and experienced business owners are both welcome. You don’t need a business idea figured out to join.
Do I need to be tech-savvy?
Not at all. Lisa’s calls are built for people who want technology to feel simple.
What if I can’t make the live calls?
Every call is recorded and added to the club, so you can watch when it suits you.
What happens on each call?
There are three one-hour calls a month, one from each founder: websites and tech, customer care and mindset, and email and content.
When do the prices change?
The first 25 members pay $7 a month. After that, it’s $17 a month through Nov 30. Starting Dec 1, the price is $27 a month.
Do I keep my price if I stay?
Yes. The price you join at stays the same for as long as you’re a member. If you cancel and rejoin later, you’ll pay the price in effect at that time.
Can I cancel?
Anytime. You keep access through the end of your billing period. Because this is a digital membership, we don’t offer refunds.
What if this is your year?
Doors open Nov 20, and only the first 25 members get in at $7. Pop in your name and email and we’ll let you know the second they do.